Did you ever notice that many pga players appear on youtube golf channels? The biggest channel is an englishman, Rick Shiels, I think the biggest American channel is a bunch of young guys, called good-good. Why do they appear on videos with these channels? Because they get more exposure from a 30 minute youtube video than anywhere else, other than maybe if they're in contention at a major. Max Homa shot a 59 on a channel called Bob Does Sports, which is hilarious.
The point is golf has a big problem when nonprofessional youtubers often have a bigger audience than their Thur-Sat broadcasts.