SEC wanted to cap basketball NIL...

hmt5000

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$2.8M for nil.... SEC would have never been competitive in basketball again.


Kentucky Basketball reportedly derailed SEC’s plans to cap NIL spending per sport​


Revenue sharing is coming to college sports on July 1, as long as the House Settlement is approved by a federal judge this month. That means that for the 2025-26 season, schools can divvy up a maximum of $20.5 million across all their sports. According to the biggest sports business insider, the SEC planned to put spending caps on each sport, specifically limiting men’s basketball to around $3 million, but Kentucky led the charge against it.






Ross Dellenger of Yahoo Sports was a guest on The Matt Jones Showthis week and told Matt that the SEC wanted to set standards for each sport to create an even playing field once the new rev-share rules take effect. For football, the biggest revenue generator for all schools, even Kentucky, that figure was at least $13.5 million. Dellenger recalled the number for men’s basketball being around $2.8 million; that didn’t sit well with the conference’s biggest basketball blueblood, which was rumored to have spent upwards of $15 million on its roster this offseason.

“You’re not going to be surprised by this, but Kentucky did not — and some others too — butKentucky Basketball specifically was a pretty big voice in the room to make sure that those standards weren’t set as a policy because Kentucky, obviously, wants to spend more [in basketball].”

Dellenger used South Carolina women’s basketball and Arkansas and LSU baseball as examples of other programs that didn’t want caps. There was so much dissent that the plans were shelved — for now.
 

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