Was journalism always like this?" some appalled onlooker asked me moments ago.
I responded with this, a short but not that short history of deviltry:"
Read Twain from his gold rush days as a territorial reporter in Nevada. journalism started out as scurrilous and deceptive and it never really changed -- until Walter Lippman at the New Republic sent it on an ego trip to Jupiter by anointing journalists a secular priesthood essential to modern progressive Democracy because citizens lacked "omnicomptence" and required benevolent manipulation. This made journalists no more honest but it did ennoble their dishonesty and suggest certain directions that it might take. This model also rendered a vocation that was nearly as disreputable as burlesque dancing or nightclub hosting -- seriously -- into a job fit for college grads, even Ivy Leaguers. From scoundrels like Walter Winchell to exemplars of conscience like Walter Cronkite. From the alleys of Broadway to the sailboats of Martha's Vineyard. And corporate consolidation and other developments made it a field of reliable profitability, not just a playground for tycoons. Pharma money, unlimited pharma money, blew things up even bigger yet, particularly on the TV side but also for publishers of magazines who grew fat on those two-page full disclosure ads for all those hit products, from Halcyon to Vioxx.
And the fight to retain at least a major portion of all that self-conferred prestige and easy booty as it threatens to slip away for various reasons, including sporadic outbreaks of the truth --unsponsored, unfiltered, and highly embarassing to those who purported to be its champions but were all too often its paid molestors -- is the key to much of what's happening right now. Not only in journalism, but in its client classes, political and commercial.
"So there you have it.