Swift effect: Kelce jersey sales see 400% spike
Travis Kelce jersey sales spiked Sunday after Taylor Swift attended the Chiefs' game to watch him play.
Swift's attendance also had a notable impact on the television ratings, as Fox Sports announced Tuesday that the game drew 24.3 million viewers, making it the weekend's most-watched NFL contest.
Although those numbers were down approximately 8% from the same window a year ago, the ratings showed significant improvement in one demographic -- females age 12-17 grew nearly 8% from a year ago. The broadcast also led in female audience in every major demographic.
