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KC sees bump thanks to Swifties

Joined
Jul 1, 2023
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4,814

Swift's attendance also had a notable impact on the television ratings, as Fox Sports announced Tuesday that the game drew 24.3 million viewers, making it the weekend's most-watched NFL contest.

Although those numbers were down approximately 8% from the same window a year ago, the ratings showed significant improvement in one demographic -- females age 12-17 grew nearly 8% from a year ago. The broadcast also led in female audience in every major demographic.
 
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