KC sees bump thanks to Swifties


Swift's attendance also had a notable impact on the television ratings, as Fox Sports announced Tuesday that the game drew 24.3 million viewers, making it the weekend's most-watched NFL contest.

Although those numbers were down approximately 8% from the same window a year ago, the ratings showed significant improvement in one demographic -- females age 12-17 grew nearly 8% from a year ago. The broadcast also led in female audience in every major demographic.
 

Latest posts

Back
Top Bottom