UofSc is no more
- Thread starter TopHook
- Start date
USC streamlines logo, introduces new spirit mark
"USC" is back and here to stay.The University of South Carolina announced today it will retain its iconic tree-and-gates as the official academic logo and will introduce a new USC spirit mark.
The university also will sunset the use of "UofSC" adopted in 2019.
Why: "The actions announced today reflect our commitment to enhancing our iconic brand," President Michael Amiridis said. "In my short time back at the university, alumni and other stakeholders have told me how important it is to return the USC name back to the institution. We are initiating that change today."
When: The brand update will take effect on Jan. 4, with some changes taking place immediately.
What's next: While the tree-and-gates will serve as the university's official academic logo, the new spirit mark will provide versatility in promoting the university in non-academic settings. The block-letter USC spirit mark embraces the university's unrivaled spirit and includes 1801, the year of its founding.
Athletics logos unchanged: Athletics logos, including the "Block C," are not impacted.
What they're saying: "The Board of Trustees strongly supports this action," Chairman Thad Westbrook said. "Our alumni and stakeholders have overwhelmingly stated their strong desire to return to the USC name and the USC tradition. We are excited about this change."
Nice....who cares about winning WITH such earth shattering decisions being made.
Congrats Cocks........
About time Gamecocks. Finally grabbed your sack and told SoutherCal to fuck off.
Forever to Of...
You got a pic or are we TUSC now?
I wish. Idiots get USC an southern cal mixed up so I wanted them to know which one.
Think this is what they were talking about.
It's a whole lot better. Traditional.
I'd almost just prefer SC like baseball
Block C on football helmets. Can't believe we lost that law suit for the SC to those faggits.
So we lost USC and SC? Go w
THE USC
No. We are tUSC. We lost some type of rights to the baseball logo of interlocking SC.
FIFY
Funny, I always that it was USCe (as in east)
That was one
