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UofSc is no more

TopHook

Legendary
Founder
Joined
Jan 9, 2021
Messages
13,276

USC streamlines logo, introduces new spirit mark​

"USC" is back and here to stay.
The University of South Carolina announced today it will retain its iconic tree-and-gates as the official academic logo and will introduce a new USC spirit mark.
The university also will sunset the use of "UofSC" adopted in 2019.
Why: "The actions announced today reflect our commitment to enhancing our iconic brand," President Michael Amiridis said. "In my short time back at the university, alumni and other stakeholders have told me how important it is to return the USC name back to the institution. We are initiating that change today."
When: The brand update will take effect on Jan. 4, with some changes taking place immediately.
What's next: While the tree-and-gates will serve as the university's official academic logo, the new spirit mark will provide versatility in promoting the university in non-academic settings. The block-letter USC spirit mark embraces the university's unrivaled spirit and includes 1801, the year of its founding.
Athletics logos unchanged: Athletics logos, including the "Block C," are not impacted.
What they're saying: "The Board of Trustees strongly supports this action," Chairman Thad Westbrook said. "Our alumni and stakeholders have overwhelmingly stated their strong desire to return to the USC name and the USC tradition. We are excited about this change."
 

BurntJ

B2B Champ/ Feels Great to be King!
Founder
Joined
Jan 9, 2021
Messages
4,743

USC streamlines logo, introduces new spirit mark​

"USC" is back and here to stay.
The University of South Carolina announced today it will retain its iconic tree-and-gates as the official academic logo and will introduce a new USC spirit mark.
The university also will sunset the use of "UofSC" adopted in 2019.
Why: "The actions announced today reflect our commitment to enhancing our iconic brand," President Michael Amiridis said. "In my short time back at the university, alumni and other stakeholders have told me how important it is to return the USC name back to the institution. We are initiating that change today."
When: The brand update will take effect on Jan. 4, with some changes taking place immediately.
What's next: While the tree-and-gates will serve as the university's official academic logo, the new spirit mark will provide versatility in promoting the university in non-academic settings. The block-letter USC spirit mark embraces the university's unrivaled spirit and includes 1801, the year of its founding.
Athletics logos unchanged: Athletics logos, including the "Block C," are not impacted.
What they're saying: "The Board of Trustees strongly supports this action," Chairman Thad Westbrook said. "Our alumni and stakeholders have overwhelmingly stated their strong desire to return to the USC name and the USC tradition. We are excited about this change."
Nice....who cares about winning WITH such earth shattering decisions being made.

Congrats Cocks........
 

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