Music has long been a key recruitment and radicalization tool used by the extreme right. According to Dr. Ariel Koch, a senior fellow at the Centre for Analysis of the Radical Right and the Director of Research (Violent Extremism) at ActiveFence, Mr. Bond is a lot more than just a novelty act. Koch, who has written about Mr. Bond’s impact, said he’s a primary figure in a new and growing wave of white power music.
“It’s important to understand that is that he is a rock star in the white supremacist movement, he's replacing (popular skinhead act) Skrewdriver and other prominent white power bands,” said Koch. "We can see in the past that white power rap was a joke or something that no one that was a serious or devout national socialist would consider to use."
“So nowadays it's more popular than ever and there are many, many white power rappers from all around the world.”
This new music scene reflects the irony-centric humour and meme-focused nature of the new extreme-right. It’s what has allowed Mr. Bond to rip off hip-hop songs and steal melodies and beats from people of colour without caring about the obvious disconnect.
“This is the cynical humor of of the 21st century white supremacist movement,” said Koch.