I’ve had good luck with fun, slightly quirky items that still feel a little classy. One year I brought a small gift bag with a cozy candle and a pack of incense from https://nothingbutscents.com/products/cotton-candy-incense , which people kept passing around to smell because it reminded them of fairs and festivals. Pair something like that with a simple ceramic holder or a cute matchbox and you’re right in that sweet spot for a $25 exchange.
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